Washington D.C-based District Taco has launched District Taco Rewards offering customers a tier-based rewards experience with incremental benefits. Users are rewarded for eligible purchases made in-store, online, and via the mobile app, which features a new user interface, according to a company press release.
The rewards program boasts five tiers and gamification, where customers progressively earn rewards and benefits based on their level —Avocado, Poblano, Jalapeño, Chile de Arbol and Habanero. As customers progress through the tiers, more points are awarded per dollar spent. After reaching the highest level, Habanero-level customers may win free tacos for a year.
"District Taco's new mobile app and rewards program are here to elevate our guests' dining experience," Tina Gantz, VP of Franchise Development, said in the release. "Each of the tiers, ranging from Avocado to Habanero, offers exciting benefits and perks ranging from bonus challenges and free food to event VIP access and more. We want to show our appreciation and gratitude for our guests' loyalty and reward them with amazing discounts for our authentic Yucatán Mexican cuisine."
Customers may pay with Apple Pay, Google Pay and major debit and credit cards.
"We're looking forward to expanding the program's offerings in the future," Gantz said. "This will include the option to send rewards to friends and family, and additional features that we are excited to release to keep improving the customer dining experience."