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Our Vegetarian Options Just Got (Fake) Meatier

July 11, 2018 DT Social Media

Meet Itza (eet-suh). Here at District Taco, we’ve been working hard on some new menu items to bring even more delicious Mexican food to your plates. One of these dishes is Itza,a veggie-based meat alternative for vegetarians and non-vegetarians alike!

While our vegetarian customers have always enjoyed our guacamole, grilled veggies, pinto and black beans as healthy and nutritious menu items, we wanted to offer more. Seeing how popular meat alternatives have gotten over the past decade, we figured it was about time to expand our culinary horizons and dove headfirst into finding the best possible meat substitute for our customers.

Inspired by traditional Latin American carne molida, or ground beef, we wanted to figure out a way to bring that dish’s unique flavors to District Taco’s veggie-loving fans. After doing some research and plenty of taste tests, we settled on a veggie-based protein that is meat-free and soy-free. Combined with onions, tomatoes, and a fresh blend of spices, Itza tastes so good you’ll have to try it to believe it. Wrap it up in your tacos, mix it into your salads, or load it on top of your nachos for some bold new flavors!

Our Marketing Associate, Meg Kavanagh, was part of the team who helped fine-tune Itza’s taste and texture. A vegetarian for the past few years, Meg can’t wait for Itza to be on the menu!

“Having been a meat eater in the past, I grew up with ground beef as the main taco filling in my family dinners,” she said. “Knowing what that ground beef tastes like, I think Itza is a great option for meat eaters and non-meat eaters alike.”

Packed with 13 grams of protein, Itza is a healthy, sustainable option for everyone to enjoy. If you’re looking to cut down on your intake of red meat, get some more fiber in your diet, or simply switch it up and try something new, you’ll love Itza! Our corporate employees were in and out of the kitchen all day to try the new option and everyone is hooked!

I also love how it’s soy-free,” Meg continued. “We’re always looking to be customizable and accommodating to those with allergies and dietary restrictions, and we’re conscious about how difficult it can be for many people to find something they can eat on the menu when going out. We chose to go soy-free to accommodate as many people as possible, and we could not be more excited with our decision.”

As for the name, our CEO and co-founder Osiris Hoil was inspired by the ancient Mayan city, Chichen Itza.

“I grew up not too far from there, so it always reminds me of my Yucatán roots,” he said. “Carne molida is a dish my mother would always make. I’m excited to bring a vegetarian version of it to District Taco.”

Head on over to District Taco to check out our new menu and try Itza today at all of our locations!

We can't believe our new menu and offerings are finally here to share with our DT familia! Always looking to be customizable but different, we are excited to bring Itza to the table and highlight a new twist on a traditional favorite for the non-meat eaters! What a change this makes to our Mexican Catering as well! We know change is hard, so if you have questions about our new offerings, don't hesitate to ask! Follow along with our TwitterInstagram, and Facebook pages for all the new & exciting updates coming our way! 

 


7 comments

  • Libby

    Sep 22, 2018

    I had it today in my ensalada, so good!! I actually had never eaten at DT before and was so excited to see more than beans as a veggie option!

  • Dan ABH

    Aug 09, 2018

    This is one of the best tasting veggie proteins available for counter service style places. Great job DT!

  • kw

    Jul 27, 2018

    i just ate this because they told me it was vegan at the tysons DT. decided to google and learned i ate egg whites. disgusted. :(

  • Jen

    Jul 22, 2018

    Agree with the others about making it vegan. I eat at your Riverdale store at least once a week, and I was really excited when I thought there was a new vegan option… and then very disappointed when I found out it wasn’t vegan. :(

  • KL

    Jul 21, 2018

    Thank you so much for offering a veggie protein option. How exciting to have an option that isn’t lettuce. I’ve noticed a lot of talk of this being vegetarian and not vegan because of egg whites. Was this intentional or something you just never thought about? If you’re using Morningstar I would recommend other brands like Gardein that are fully vegan! Everyone has their own quirky requirements and you won’t please everyone – some people are organic and non-gmo, some no-soy, some no gluten, but if you can offer a vegan protein too you’d reach hungry vegans as well as vegetarians. Vegans like to eat too – and it’s an untapped market. It’s hard to find quick lunch food that’s vegan so any new options would be great!



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